Hi, I’m Will…

I write for magazines, help conceptualize and produce editorial projects, and provide smart entertaining copy for brands that need a little help telling their story.

I’ve spent 15 years as a senior editor, writer, and consultant for national magazines including Men’s Journal, Outside, Men’s Fitness, and GQ, as well as for companies like Red Bull and Eddie Bauer. I’ve also won a couple awards along the way, but I’m more proud of being able to keep up with the super-human athletes, chefs, filmmakers, musicians, and explorers I get to hang out with to produce fascinating copy and great content.

Take a look at my work and get in touch if you have a project you’d like to talk about: ewcockrell@gmail.com